Silveus Insurance Group
Direct Mailer Series
Silveus Insurance Group is the nation's leading crop insurer. They came to us requesting a series of direct mail pieces for a targeted geographic area. The only direction given was to make them stand out from the typical farm mailing, and to emphasize the difference between the typical crop insurance policy and Silveus' custom plans. What Image produced was a series of three stand-out, oversized postcards with arresting visuals that demonstrated major differences in other non-farm related areas. This helped to drive home the point of distinction from Silveus competition. The result was increased prospect calls and new sales in an area that previously had none.