Kosciusko Area Bus Service (KABS)
Corporate Brand Development
Kosciusko Area Bus Service (KABS) is the county-wide bus service for Kosciusko County. They requested a complete re-branding of their image in order to be viewed as a "county" bus service and not just the bus for the city of Warsaw. A sweeping brand upgrade was needed that was more professional and appealing. Included in this requirement were a new tagline, bus graphics, promotional brochures and business ensemble items.
The Image Group's direction in providing these foundational tools was welcomed and vital to the repositioning of the brand. The result has been increased ridership. In fact, the numbers show a higher passenger count - more than for the past four years! The riders have noticed and appreciated the new look on the buses, and even the employees have taken more pride in a modern and more professional image.