Winona Mercantile

Corporate Brand Development

Winona Mercantile is a retail store that sells a wide range of premium gift items and chocolates. It is located along the lakefront of Winona Lake and shares the location with the BoatHouse Restaurant. The store had an existing logo but needed to make it more finished and professional, as well as fit with a variety of applications. The Image Group provided an oval shaped nautical identity that could be used with everything from gift bag graphics to signage to website and print advertising.