Division Brand Development
Career Links, a division of Cardinal Services, came to The Image Group to request a separate identity for this new program. The CL program is unique in that it seeks to place high functioning mentally challenged teens and young adults into meaningful employment within the communities served.
Image Group responded with a wide range of potential graphic identities from which the client chose one to refine and finalize. The final logo represented the goal of the program to link prospective employees to employers that need qualified, reliable help.